Essential Strategies for
2nd Amalgamated online course sample
Your Options -
Including Your corporation, Your Identity
Here are few suggested
Find a buyer!,.... You
need to ............
To design and develop the
prototype, find market points of entry for your invention, create a
business structure that would foster the development of business
opportunities and attract Buyer/Investor.
The Buyer prototype should
be hard to imitate and covered. Never leave it in the buyer’s hand until
tomorrow, unless you receive signed agreement that the Prototype
analysis will meet the agreed upon performance and received a down
payment of cash.
The visibility study
should be ...................
The Commercial part should
The contingency should
Work on the studies as a
third party ..........
Dr. Rushwan applying his unique techniques
Asking department stores
buyers for what product they are looking for, but never has been offered
to them through their suppliers. It is an open opportunity for
developing a new product with guaranteed buyer. I tried it, the buyer
was surprised and in the end I’ve been added to their .....
Never ask the Bank for a
loan or you are signing your own slavery warrant
Sounds Easy and promising,
but nothing is for free. There are many grants program in Canada for
example, federal and local, NRC's Irap, Acoa....Etc., and here is the
If your project ......
You have to prove ........
The " Deal with the
Government Golden Rule" ........
The NRC has treaties with
other countries, some of them with a regime well known globally for
money Laundering, white slavery, and Child Mutilation, Canadian NRC
signed an agreement to trade scientific researchers with them and even
more....., I'm sure many of you
won’t like to be part of that.
You and your
"Never stick to other's
Without question you have
the right to add famous brands to your start up projects name; as long
you use their product in your project. It will, for sure, give faster
start and immediate credibility. Like the Volvo generators. They are not
from Volvo, but they use Volvo engines. The Teflon Hovercraft skirts are
not from DuPont but use DuPont’s Teflon. Yet they are from my..........
Your corporation, your
t should not be one company
My rule is...............
Choosing the company
You were creative in your
invention, so be creative in the company name. Remember innovation is a
One other thing, although
you can get away in NUANS report, if you are running on provincial or
territorial level with a name you wanted, stick to Corporations Canada
name rules explained on their website: No Insulting language, No
Illusion and No Exact existing name, but look at it as a third party;
imagine a kiosk in a poor neighborhood with "Valhalla industries Holding
Trust Group LTD" name on it............
Also giving the impression
that you’re very, very big, will deter many prospected affiliates and
alliance partners away. Many businesses prefer to group with others in
their size or little bigger, but not a .......
I remember my
show winning Engine Flush was made through a Group Alliance with three
of the smallest, but very professional business in Toronto, Scarborough
and Mississauga. It contained Offset printing on hard PVC films with
special formulated ink got it myself, Gold Stamping, then Embossing
making the product photo 3D. You can feel the clean engines pistons on
the package. It also contained offset printing with partial white of 6
colors on silver and holographic media. It contained a free Internet 1
month service voucher and free cellular phone with accessories voucher,
child safety cap and anti tempering sealant/ The liquid formula was
clear and comes out of the engine after 5 minutes dirty black to prove
functionality. The package carried the logo of environmental Canada
after permission for using recycled plastic and paper. The package
carried UPC code on both the printed clear box and bottle to prevent
store theft or shelf stacking malfunction. Of course our famous "Try
Before you Buy" Free Fuel System Treatment Small Sample above all of this a
Money back guarantee for a price which was
3/4 of the competitor price. We all made money, we offered ............
start-your-new-business's courses and administrators always advice to
choose the business name reflects your product or service. Super fast
Johnny for courier, Sky is the limit for Hi-rise contractors and maybe
Titanic for Under Ocean Explorers!, well..................
Except if you’re planning
to run few thousands dollars a year business in a very friendly
environment without slightest probability of an accident. Or anything
that may bring legal action against your Sole-proprietorship company
that may trace your personal assets even ............
How and where to
You have the option either
to incorporate on Provincial/territorial level or Frederic level. In
both cases you can finish the job by yourself through do-it-your self
kit or ...........
The advantages of Federal
Incorporation are absolute name protection Nation-wide and of course
pickier NUANS search, it will allow you to work and extend anywhere
nationwide. It will allow you to get .CA Internet extension/Abbreviation
it means you are Canada nationwide business and of course it sends a
message to the search engine telling them to give you better ranking
once the key word includes Canada for example, and if you are different
country the same measure applies...
NUANS search is good only
for 90 days, you can do the pre-search for free on many websites over
the net. The search starts from $ 20 and up to $64 for the same service
from deferent NUANS agents. All are accepted by corporations Canada.
It is recommended to
Use the corporate name for
With the exception of
You have enough revenue to
spare for spending on Trademarks and advertising for many names to stick
into your customer/client minds.
You are a Number
You are planning to
Other than that, stick
your corporate name to your product. RushStar's Engine treatment,
RushStar’s NiagarA, RushStar's Fuel System Treatment, when my
competitors tried to imitate my invented "complete engine treatment
package" after realizing that customers got smart by my awareness videos
in every department store and through the TV and the Internet. Now they
know that engine treatment needs flush for dirty engines and needs fuel
system treatment can clean the system not the fuel, because the engine
is not only the compression system, but the fuel system too/ I used to
offer the whole package in reduced price, but this is was not the policy
of others. They decided to cash on the idea by turning just the name of
some of their cheap fuel treatments into fuel system treatment and
another to fuel system cleaner. Adding the margin from the huge price
difference to the advertising budget, sponsorships, and Department
stores extra commission and Sales discount. Fine, but it wasn't ........
Meetings over the
phone, audio/video Internet and physical meetings
First impression is
essential. Start warm, but do not over do it or your counterpart will
expect the same performance for the rest of the meeting. Remember your
counterpart's name and repeat it, ask them for the right pronunciation
if you’re not sure. It's much better than repeating the wrong
pronunciation, let's say you missed the best impression for some reason.
Avoid the negative ............
Adopt an effective ............
Speak to your counterpart
in the eye and read their body language. Follow their eyes................
Here is a golden rule for
"Others never know what
you know until you tell"
Now it's time to tell.
Creating logic awareness means creating a loyal market. Always stick
your Corporate name to every awareness media. This way you'll offer your
customer a 24 hours, 7 days a week information center with FAQ and
Tell the customer, why
they should choose you.
Stick your website name or
Dynamic Subdomains to every thing. Business cards, corporate letterhead,
products, gifts, advertising and even your email.
Beside the classic methods
for promoting a business by ........
Lecturing about his new technology in Toronto
Volunteer to give free
lectures in colleges and schools about your hands-on field with some
hints about your product,. Many will appreciate the time and the
instructor will be grateful that you ..............
Contribute free articles
to specialized Magazines and periodicals. After typing the report, read
it again with the eye of the expected audience. Mark the points that can
create misunderstanding and ........
Providing them with what will make them in the first
three, worth millions for a pro who is decisive to win
You will be a real asset for them, and they will be
New Customer always in your way
Be ready to meet a new customer in you way all the
time, carry a brochure and samples of your new surprise innovation
all the time, never get introduced by any appreciative customer to a
new one while you're unguarded with your samples
Make a motto and stick to it
The Choice is Yours, RushStar or Your Shoes for the
Magnetic Strap that prolongs engine life
Congratulations, You've got a relief for the
Magnetic Bandage, and many other mottos is what helps your product
making sense to the customer
Collect Testimonials and Recommendations
If your customer liked the invention, asked them if they would
like to share there opinion with other
You and Your Printing
Only use the printing
house to print what you can't design/print on your jet/laser/thermos
printer/label maker. Look at the empty space on the big design and fill
them as long it will not interfere with their cutting/shearing plan.
Sometimes the wasted space in films, printing plates or even on the
whole printing sheets if they us direct print out from the computer
software to the machine, Usually it's more than ......................
Another hint: if the
printing job is huge for a huge order and you are on budget for the
moment and find some reluctance from the printer-shop manager to go on
the 30 days credit, show him .........
This way you'll have
better control on the quality and will not suffer from that greedy
person who compromised your job for his margin. Also a few smaller
accounts are much better than one huge credit account that makes the
printer-shop owner awake all night!
Closing a Deal and
Completing a Sale
Give enough reasons for
your customers to buy. Seize every opportunity to make it easy for them
to order: 800 numbers for orders and put it on every communication means
including pamphlets, letterheads and even business cards. Also make
On your quotation always
promise your customer a great business experience to come with
On the Internet place a
direct Order Link right on the front page besides the testimonials and
the privacy statement links. Or put them all under the customer service
drop menu, install a ...........
Buying customers would like to see these in your
products and services:
Money Worthy; Competitive price for it's
How long will it take for delivery?
Is the ..................................
Make one of your products
line a deal, sell it on your break-even line. Do not make money but make
Selling on Credit!.....
Export Insurance and
customer credit agency Scam.
NOT use them
Make weekly/monthly plan
and keep analysis
Always adopt the morrow
that you'll be big some day. But do not behave like one, this has many
advantages of self confidence, not getting swallowed by small problems
and temporary troubles, yet getting unlimited support for your unlimited
Have you ever seen a
horseman without a horse? The same is true for the Innovator. The
laboratory for the innovator is like a horse for the horseman, you'll
need the laboratory for the following:
Your research and development
Your Production Quality control to prove
that your mass production meets your invention's promised superiority
and also surpasses any other regular standards.
Part of the machines you
use in your R&D and your QC will be needed to show the customers ...........
How to use measuring units in your catalog?
Although the Gas Boat
outboard troller motor is measured by the horsepower as unit of work and
they are around from 1~5 hp, the Manufacturers of the Boat electric
troller motors chose to measure the product that does the same job, but
just powered by battery instead of gas they chose the lb for thrust unit
instead of Horsepower. Why?
It is very easy to
determine the Horsepower of any electric motor just by multiplying the
consumed current in amperes times the applied potential voltage. That
will give, directly, the power in watts and because 1 horsepower equals
0.7455 KW, you can get the Electric troller hp in a snap. However when
you find out that this will equal less than 1 hp as we hp= 550
ft-lb/sec, this will unfairly show the new product as a dull, especially
the propeller pitch is designed for low speed high acceleration. As the
final speed is a factor in pitch and motor rpm, thus the smart choice
was to use related measuring unit that will escape the comparison with
gas motors and introduce the Electric boat troller as its own Apple.
Read it again.
Still in measurement
units, you agreed to explain the power of your product in a simple
measurement unit, but that measurement unit still un-measurable to your
customers. They do not use more often, and some never used it in their
own entire life. Another example is Gauss for magnetic therapy pads.
You can use them at any
time when the test machines are very expensive to buy or rent and if you are
not sure yet which instrument is the best for your application
Also they are .........
Another ..........using the Golden-seal as a natural preservative for Ginseng extracts was
just the logical choice. Golden seal preserves the life ginseng from
early season infection before in gets up, before it and it is natural
anti biotic as a food supplement. Getting the independent laboratory
bacteria analysis was the just the proof for this natural choice.
It is smart to find the
closest standard ...
Ingredients and Sole
Because the consumer has
the right to know what they are consuming internally and externally for
many reasons including religious, discipline and allergy, you are
required by law to print the ingredients if your product will be
consumed. It Is for both the consumer and the manufacturers’ protection,
simply because the lowest amount of backfire from the side effects of
your product is what make your product popular and brings a standard to
Now, here is the question:
How can you protect your Precious hard working R&D formula from being
stolen though listing it on your label? Well, ...........
You know it is not a big
deal for the big fish to get the point and modify a better patent than
you with a different approach than your patent will not object theirs
and they will pay the additional fees to get their patent faster than
yours. No problem if you got fuzzy to keep you busy in court for a while
until they enjoy the market a little. Then do not expect yourself in a
group saying it was my idea and nobody's laughing!, Enough of that! Here
is your list.............................
Beside all the fuss of how
the department stores decide carrying a certain brand here is their
The department store
commodity is the shelf space, advertising, rent, overhead, every thing
will be calculated of how much space they offer. Every space has a
different value exactly like real-estate. Offering the space is their
job, accelerating the selling intervals is your job. Working together
will make the final cost less, and as long it is respectfully lower than
the margin they get from your product based on your agreement, they will
One of the best strategies
is to make the department stores your outlets. .......
Sponsorship is always a
publicity tool, be sure it is some how related to your field. My
condition for every team I sponsored is to Use My Invention in their
machines. If you will Advertise it out, this will live with you as a
recommendation not as an event happened 5 years ago, will be funny to
over milk it even if it did not pay back your investment on the long
run. This is why many teams are selling because the lake of sponsors,
simply because sponsors invest in publicity that may not pay back on the
long run. Sponsor in related field that can use your invention.
When pressure came on the
Canadian Wal-Mart to sell Canadian Products and not to be just an outlet
for US products in Canada, I was happy they opened the door to my whole
products line not only the 2Cycle Engine Treatment that they never had a
supplier to it at that time "simply it was quick invention of mine at
that time" So I shipped as much as I can buy running the whole group
alliance day and night to meet the deadline covering all their 165
stores nationwide, the strategy of group alliance succeeded as many
times before. We all made money but here are few lessons:
When you are talking about
your superior product, you are selling it in a discount
Supply the Government
Normal people make their
purchase based on justified needs. Not governments. At least the Non
general public based Nominated Governments, call them democratic,
communist, dictatorships... whatever, when you elect them you are
trapped, you got no choice but to vote for pre-filtrated candidates who
served under-ground societies for years and years.
Bottom line, the
government always takes spending decisions based on Direct threat for
their next election, not justified needs. That's why government will
council, house and protect young offender but not an autistic child. A
simply young offender poses more threat than Autistic child even if the
autistic child deserves better care. Also that's why governments spends
billions against so called terrorism, but not even a fraction to prevent
violence and rape in home, streets, or even jails despite the fact that
prisons contain more violators than so called terrorists, Can you
believe a Canadian Man got jailed for video taping the CN tower for his
Government works on direct
threat to their next election, before communicating with a certain
government agency, access their website and check what drives them
Another viable route to
improve your search is a Scholarship. Where the university will solicit
the finances on your behalf and offer you .........
"Never take it personal"
Always take the feed back
positively, use praising feedback for testimonials and challenging
feedback as improvement/development points. Acme feedback would not
represent the real value of your invention. Instead it rather represents
the client's way of understanding you or using your invention, so never
take it personal.
designs, software, printed circuits, intellectual and legal rights
According to Geneva
convention, you are protected from anyone to see the details of your
invention until you are patented. Then you are a free plate, also you
are backed only for the first year from any one around the world to
claim your claim. Well besides the convention is very old, the whole
process is not fair. I saw elder inventors spent their whole fortune
patenting their inventions than the invention became obsolete. Others
are the victim of patent ....................
The whole system will be
discussed in details in my next book “Cashing on Technology”, what I
really need to do here is how to get you to use the system and not let
the system use you.
Applying for a patent is a
good reputation as a patent pending holder. Never put vital information
in your patent application that can be used for copying...........
Pursuing the patent is a
investors, they know very well that patent system is for the genuinely
of the idea and mostly in a small part of a product of a field.
Definitely not used for industrial validation or any guarantee that it’s
going to work. So it won’t prove any viability than you are an urged
owner of the idea but if it works or not, will it sell, commercial
visibility…None. So it is your best choice to take